Jeremy Scott and Adidas Originals Launches New Fragrance

Jeremy Scott's Adidas Scent Takes Flight
Jeremy Scott's Adidas Scent Takes Flight

The very first fragrance from Jeremy Scott and adidas Originals will arrive in stores on February 1 in a limited edition of 10000 bottles

Jeremy Scott’s quirky sneakers with molded plastic wings have inspired his first scent for Adidas, marking the sportswear brand’s push into high-end perfumery.

Called Jeremy Scott for Adidas Originals, the unisex fragrance was created with licensee Coty Inc. A limited edition of 10,000 bottles is due out worldwide starting in February in Adidas Originals stores and other select doors.

“I got the go-ahead and started working on the fragrance and trying to create something unique that I felt was from me, which is such a difficult thing, because my talents lie in the visual and not in the olfactory,” Scott told WWD. “It’s been a real process and journey.”

The scent, developed with Symrise perfumers Maurice Roucel and Philippe Roques, includes notes of Calabrian bergamot, incense, white pepper and cashmere wood.

The fragrance bottle is shaped like Scott’s sneaker design with detachable wings. Outer packaging takes the form of a shoebox.

“We wanted to open a new leg of our business within this Originals Trefoil [brand], which is really rooted in lifestyle, fashion and sport-streetwear,” said Pascale Fontaine, Adidas marketing vice president at Coty.

Until now, Adidas beauty has been more in the mass market, primarily with body-care products sporting the Performance (three-stripe) logo.

The visual campaign for Scott’s scent was shot by Inez van Lamsweerde and Vinoodh Matadin and will appear primarily in-store and online.

In the U.S., the 75-ml. eau de toilette is to retail for $105. Industry sources estimate the fragrance will generate $1 million in wholesale revenue globally in its first year.